Social media has become an indispensable communication tool giving rise to global online social networks. Analyzing social media data helps study the properties and behaviors of individuals, communities, and organizations and advance our understanding of social and cultural dynamics through the lens of modern information and communication technologies (ICTs). The knowledge thus extracted helps in harnessing business intelligence and guides decision making. The course will introduce basic social science concepts, theories, and principles relevant to guide model development, data analysis, and inference making. Data collection from social media sites using crawlers and APIs will be discussed. Interfacing the collected data with visualization and analytical tools will be taught to enable better understanding of data and extracting actionable knowledge. Specifically, social network analysis (SNA) techniques will be taught to meaningfully study the data to identify trends, leaders, and groups. These skills can be used to analyze social media data about products, services, campaigns, markets, events, customers, and employees; segment audience by geography or demographics, influencers, recommenders or detractors; and measure social media activities. Case-studies will be discussed to demonstrate the impact even the most basic analyses could afford.
Lesson plan for SNA
Social Network analysis courseCardiovascular medicine generates a plethora of biomedical, clinical and imaging data as part of patient care delivery. Often these data are stored in diverse data repositories which are not readily utilizable for cardiovascular research due to challenges in automated abstraction and manual curation technical competency. Moreover, clinical decisions for patient care from data are limited to visual and quantitative assessment of cardiac structure and function. However, it is becoming evident that the best way to make decisions on the basis of data is through the application of machine learning and artificial intelligence techniques.
Application of traditional machine learning techniques in cardiology, however, are challenging due to the inherent difficulties in understanding large, high-dimensional and, often, noisy unlabeled data. Specifically, traditional machine learning techniques, despite their effectiveness, still have some drawbacks which might introduce unwanted biases (e.g., specific metrics). Often the success of the machine learning model depends on how well it fits the underlying data. In this lecture, we will introduce a new approach of understanding patterns in the data that are associated with its shape, topological data analysis (TDA). TDA provides a general framework for analyzing data to identify groups or patterns that provide more information about structure in the logical relationships among phenotypic, demographic, and disease variables which can then be combined with traditional machine learning approaches. This lecture will give students a theoretical/fundamental and practical experience on TDA in particular what it is, how it works, and how it can work with machine learning methods to get better results than are possible by either technique individually.
Course objectives:Chief of the Division of Cardiology, Director of Cardiovascular Imaging, and Chair of Cardiovascular Innovation at WVU Heart and Vascular Institute; Professor of Medicine in the WVU School of Medicine.
Prior to joining WVU Medicine, Dr. Sengupta was the director of interventional echocardiography, cardiac ultrasound research, and core lab at Mount Sinai’s Zena and Michael A. Weiner Cardiovascular Institute and the Marie-Josée and Henry R. Kravis Center for Cardiovascular Health. Dr. Sengupta received his medical degree from Government Medical College in India, where he also completed a residency. He then completed a cardiology fellowship from All India Institute of Medical Sciences and a cardiology fellowship at both Mayo Clinic in Minnesota and Arizona. Dr. Sengupta is the associate editor of the Journal of American College of Cardiology: Cardiovascular Imaging, section editor for the Journal of American College of Cardiology, on the editorial board of eight cardiology journals, and has more than 200 publications and text book chapters. He is the current chair of Innovation Task Force at the American Society of Echocardiography. He has been a TedMed speaker and has been recognized as a Top 25 professor of ultrasound medicine. Dr. Sengupta is board certified in internal medicine, cardiovascular medicine, and echocardiography.
Naveena Yanamala, Ph.D., is the Principal Data Scientist in the Heart & Vascular Institute at WVU Medicine, where she has been since April 2020. In addition, she currently holds an adjunct professor appointment in the Institute for Software Research, School of Computer Science at the Carnegie Mellon University and in the Center for Computational Natural Sciences and Biology, International Institute for Information Technology (IIIT). From 2012 to 2020, she was a Research Biologist (Service Fellow) in the Health Effects Laboratory Division at National Institute for Occupational Safety and Health, Morgantown. Dr. Yanamala also served as a steering committee member of center for occupational robotics research (CORR) and as liaison for machine learning and artificial intelligence in a NIOSH wide emerging technologies interest group (ETIG), while maintaining an active collaboration with various institutions, including University of Pittsburgh, West Virginia University Health Sciences Center, Carnegie Mellon University and several different research teams across NIOSH with a major focus on applied AI. Dr. Yanamala currently serves on the Editorial Board of International Journal of Nanomaterials, Nanotechnology and Nanomedicine.
Dr. Yanamala has 13+ years of experience in conducting effective interdisciplinary research at the intersection of biology, health, and computation. As an applied ML/AI researcher, her research efforts have focused on issues as varied as (a) identifying factors that mitigate toxicity to enable safe-design of novel engineered materials, (b) developing biomarkers of exposure/disease, to classify or predict disease outcomes in environmental/occupational settings, (c) automation of medical diagnostic processes and healthcare forecasting (e.g., pathology, radiology, scheduling) and (d) scalable solutions for intelligent automation in public health surveillance. Most of her research has been at the heart of such endeavors ranging from providing improved insights through to automation, combining informatics, data analytics, computational biology, toxicology, and medical sciences. This has led to more than 60 journal articles, 4 review articles and 3 conference papers in international and national scientific journals.
She received her Ph.D. in Integrative Systems Biology in 2009 from University of Pittsburgh and her MS in Information Technology with specialization in Bioinformatics, from International Institute of Information Technology, Hyderabad, India along with an internship in ML from Carnegie Mellon University in 2004. She possesses a Bachelor of Science degree from S. V. University in Computer Science.
For more information, please contact Don Adjeroh, PhD, Professor and Associate Chair of LCSEE, Project Lead PI.