Gold's qualities make it one of the most coveted metals in the world. Not only can it be beautifully shaped and sculpted, the yellow metal conducts electricity and does not tarnish. These qualities make it the metal of choice for a wide variety of industries. Let's take a look at some industrial, medical and technological uses of gold, some of which are truly amazing. 45% of gold today is used in jewelry, 45% in used the form of investments and finance, and the remaining 10% is for technological and industrial use (75% of that going to producing electronics).