Bob Belcher is a second-generation restaurant owner, as his father owns a diner, and currently the proprietor of his eponymous burger restaurant (Bob's Burgers) in a shore town. He has a tendency to entertain himself by having conversations with inanimate objects and then speak back as the inanimate object, usually in a high, squeaky voice. He also enjoys making puns, utilizing this talent to name his burger specials (i.e. the If Looks Could Kale Burger, New Bacon-ings Burger, etc.) His childhood has been described as "crappy," as his father discouraged play. While poor with business management, and cursed with an unlucky streak, his skills at burger cooking have been shown to be excellent, to the point where he has been referred to as a "beef artist."

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